body furniture
 

Fortnight Success 2011

This year’s Scottish Food & Drink Fortnight took place from 3rd-18th September 2011, highlighting the wealth of Scottish food and drink on offer to consumers. Scotland Food & Drink manage the Fortnight and are pleased to report that it has been the most successful to date, with 221 events taking place across the country.

Support came from multiple and smaller retailers including independent delicatessens and farm shops, food festivals, Farmers’ Markets, food groups, visitor attractions and restaurants who celebrated the Fortnight with a range of activities from promotions and in-store tastings to special events and menus.

The Fortnight was promoted through partner activity with leading Scottish brands using promotion on pack, email and online; traditional PR in print, online and radio as well as social media using Eat Scottish on Facebook www.facebook.com/eatscottish  and @ScotFoodFort on Twitter.

Dates for the Fortnight in 2012 have been set as 1st-16th September. There are countless ways to support the Fortnight and it is an excellent promotional tool to be exploited. Participation can be tailored entirely to the needs and activities of your business, including highlighting the local produce used, running special events or promotions.

Contact Sophie Fraser on 0131 335 0952 or sophie.fraser@scotlandfoodanddrink.org for more information and to discuss ways in which you can use the Fortnight to benefit your business or to run a competition on Facebook’s Eat Scottish.

View comments

What is this?

What is it about?

Where is this relevant?

Tagged with

Add your own tag to this resource help!

If entering more than one tag use a comma to separate

Look for similar items by category

Comments

Add your comment help!

5people found this useful

I found this useful too
Get involved and be part of the Physical Activity and Health Alliance

Copyright 2009 NHS Health Scotland