Changes in food and drink advertising and promotion to children
Changes in food and drink advertising and promotion to children: a report outlining the changes in the nature and balance of food and drink advertising and promotion to children, from January 2003 to December 2007, has been published by the Department of Health in October 2008.
To summarise:
Fewer children are being exposed to junk food advertising on TV and child-themed advertising spend has decreased by 41% since the beginning of 2003.
This fall is important in TV advertising which fell sharply in 2007 with a drop of 46% compared to 2003. In particular, there was less child-focussed advertising for confectionery, fast food restaurants, non-alcoholic drinks and cereals.
Child-themed advertising spend fell overall (from £103 million in 2003 to £61 million in 2007) - despite an increase in the annual spend on food and drink ads. However, this varied across all media:
- TV had a 46 per cent decrease in 2007 compared to 2003
- Press had 42 per cent increase (national and women's magazines) in 2007 compared to 2003
- Radio, internet and cinema saw a combined increase of 11 per cent in 2007 compared to 2003.
Of the types of food being promoted there was a fall in 2007 compared to 2003 in those foods high in fat, salt or sugar being advertised:
- Fast food - 71% decrease
- Confectionery - 62% decrease
- Non-alcoholic drinks - 52% decrease
- Cereal - 37% decrease
- Dairy - 4% increase.
The report will form a baseline against which future child-themed advertising can be measured in the UK.
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13/10/2008Tagged with
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- Type > news and communications > briefing paper > report
- Coverage > UK
- Subject > children
- Subject > foods high in energy > foods high in sugar > confectionary
- Subject > carbohydrates > breakfast cereals
- Subject > foods high in energy
- Subject > food culture > food marketing > food advertising
- PublicationDate > 2008
- Subject > salt > high salt
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