Exploring food attitudes and behaviours: Findings from the Food and You Survey 2010
The Food Standards Agency's (FSA) research into the UK public’s attitudes, behaviour, beliefs and values towards food issues (such as food safety and healthy eating)
This national survey comprised 3163 interviews with adults aged 16+ with 511 of these interviews conducted in Scotland. Questions in the survey covered individual understanding of a balanced diet and their knowledge of recommended daily intakes of fruit, vegetables, salt, fat and calories.
In 2008, the FSA’s Social Science Research Committee (SSRC) were asked to review the FSA’s Consumer Attitudes Survey (CAS) , which ran for eight waves from the FSA’s inception in 2000 . The SSRC recommended that a new rigorous regular survey was needed to underpin the FSA’s policies.
In 2009, the FSA commissioned a consortium comprising TNS-BMRB, the Policy Studies Institute (PSI) and the University of Westminster to carry out the first wave of Food and You.
The survey also collected supporting information on lifestyle, such as people’s eating habits, shopping and eating outside of the home, all of which may influence food behaviours.
The Final Report for Scotland is attached below.
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