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Love food hate waste

This campaign provides practical hints and tips to help reduce food wastage.

A massive 587,000 tonnes of food is thrown away every year in Scotland. This equates to a third of the food we buy being thrown directly in the bin. Most of this food could have been eaten with a little more planning and better storage. Less than one fifth of food waste is truly unavoidable.

Love food hate waste is a nationwide campaign aimed at combating this and encouraging the Scottish public to be more waste aware in its attitude to food. One of the keys to this is buying seasonally and locally. 

The campaign, which was launched in November 2007, focuses on four key areas to help reduce food waste:

  • planning and preparation
  • storing food
  • recipe ideas
  • portioning 

It has the backing of leading Scottish chefs including Nick Nairn, Tom Kitchin, Lady Claire Macdonald and Martin Wishart.

Their website offers simple and practical advice on how to make the most of the food that you buy and avoid food waste. 

This campaign has been developed by Waste Aware Scotland, in partnership with the Waste and Resources Action Programme. 

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28/07/2009

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