Food & Health Alliance

Good Natured Fruit – strawberries grown with no artificial pesticides – picked up the supreme award at the annual Scotland Food and Drink Excellence Awards in May 2008.

Good Natured Fruit is produced by Angus Soft Fruits of Arbroath, and represents the culmination of extensive research and development in reducing reliance on artificial pesticides in soft fruit production.

The awards, now in their eighth year, organised jointly and co-sponsored by the Royal Highland and Agricultural Society and Scottish Enterprise on behalf of Scotland Food & Drink, are seen as the Oscars of the industry, enhancing a firm or product’s reputation and offering extensive marketing and promotion opportunities.

The supreme award – one of 16 excellence awards from a shortlist of over 30 – was presented by First Minister Alex Salmond at a gala dinner at The Mansfield Traquair, Edinburgh.

The Food and Health Alliance-sponsored award for healthy eating went to Glasgow-based company Morton’s Rolls Ltd which produces Nick Nairn’s Choice Rolls, a premium range of hand-made bread rolls