Social marketing messages on healthy eating
19 November 2007
Channel 4 reported from a TNS poll for juice brand Minute Maid which found that some consumers are rejecting expert health advice. It goes on to state that:
"One in four consumers were so baffled by healthy eating information that they chose to ignore it, instead relying on family, friends and the internet for advice.
"Consumers also avoided turning to GPs and nutritionists for information, which lead to worrying delusions over basic healthy eating.
"One in six respondents did not believe being overweight could lead to a heart attack or stroke and 21% rejected the five-a-day steer on fruit and vegetables.
"Nearly two thirds of shoppers said they struggled to make the right choice in the supermarket."
For the full article visit Channel 4.
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