Media coverage on TV food advertising has been rapidly increasing

19 November 2007

A few weeks ago, Marketing Week ran an article Ad land on guard as Gov't plots pre-9pm blanket ban, which reported fears of a statutory 9pm-watershed blanket ban on food and alcohol advertising later this year in the UK.

Which? then renewed calls for a 9pm watershed for junk food ads after new research TV ad rules continue to fail children, Which? calls for tougher restrictions.

The new research revealed more than half of the 20 programmes most watched by children under 10 are not covered by current rules.

In reaction, the Advertising Association released a press statement in defense to this research.

Thereafter The Herald continued the debate Industry hits back at calls for 9pm junk food watershed, Concerns that ban would cost beleaguered TV ad industry £250m (Herald 17/11/07).

It highlighted the commercial reality of such a ban: "in defence of the commercial broadcasters, Ofcom has estimated that a total ban on junk food ads before the watershed would cost the television industry £250 million annually. In a market where advertising pounds are increasingly harder to come by - the Advertising Association says total expenditure on television fell 4.7% between 2005 and 2006 - this would come as a further blow."

The Alliance Poll has been changed to see what Alliance members' views are on TV food advertising. To vote on the Alliance poll.

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