Oats Group Campaign Underway

25 February 2008

Supported by the Sector Group, Scottish Government and the Home Grown Cereals Authority, a consumer raising awareness programme is currently underway to promote the health benefits of oats such as cholesterol lowering properties, low GI and satiety.

This has included a PR and media campaign with coverage already in major lifestyle publications and over several radio stations. Full details can be found at the All About Oats website.