retailing
Scottish Grocers' Federation (SGF) healthyliving Programme, previously known as the healthyliving Neighbourhood Shop project, has been so successful that the Scottish Government has agreed to fund a further extension of the scheme.
A total of 250 stores signed up in the first two phases of the programme, which encourages convenience stores and corner shops to promote fruit, vegetables and other healthier choices. A total of 70% of shoppers said the initiatives in their store had encouraged them to buy more fresh produce.
The Government (formerly-known as the Scottish Executive) is making a further £200,000 available to fund stage three of the project. It will now be known as the Scottish Grocers' Federation (SGF) healthyliving Programme.
Launching the latest phase in December 2006, Health Minister Andy Kerr said the aim would be to roll out the programme more widely by developing promotions in stores, encouraging impulse sales of fresh produce and bringing in staff training.
The results from the last phase of the project indicated that more consumers were aware of the improved range of fresh products within their convenience store, were buying more from these stores and in some cases were even starting to make their convenience store the main outlet for fresh produce.
The retailers themselves have all reported significant increases in sales of fresh produce. Those that have refurbished their stores have invested heavily in their fresh produce area to give it greater prominence.
One of the participating chains, Botterills, which owns 45 convenience stores across Scotland, has seen sales of fresh produce rise 19% since joining the programme in 2004.
Special point of sale has been produced for these retailers to use with healthyliving signage and equipment. In addition all retailers involved in the scheme are making use of a training manual and CD Rom to help them train their staff on the essentials of how to care and look after fresh produce.
Encouragingly, all demographic areas are showing increased sales with some stores in more deprived areas selling far more fruit and vegetables than previously.
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