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Research to Inform the Development of a Social Marketing Strategy for Health Improvement in Scotland
(2007) The Institute of Social Marketing (ISM) at Stirling University and the Open University were commissioned to undertake research aimed at developing a more sophisticated understanding of previous achievements in marketing and communications on health improvement and reducing inequalities.
Resource: http://www.healthscotland.com/understanding/evaluation/programme/evaluation-social-marketing.aspxUseful links and information:
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